Futureal is a a London-based strategic agency. It was established in 2007 by Tamar Kasriel to assist businesses shape their commercial strategies based on a robust understanding of future change. Futureal works with a broad range of organisations, from De Beers to Bacardi to the Church of England


Futureal helps clients with issues as diverse as the future of gaming to how femininity is changing to the evolution of wellbeing. Futureal can provide inspiration at the beginning of a project, build a model of the future for the organisation, and translate ideas about the future into strategy development.


We always aim to understand WHY something happens, and how it is likely to evolve. We have access to semioticians, brand experts, architects, designers, market researchers and management consultants. We are independent – in thought, and from research suppliers, and methodology neutral.